During a panel discussion at the 2015 World Economic Forum in Davos, Switzerland last week, Eric Schmidt, executive chairman of Google, said that the internet is poised to become so omnipresent in our lives, that it will seem at some point in the future as though it’s disappeared.
I believe what Eric Schmidt said last week is something that anyone in business ought to consider carefully. Why? Because if the internet has become this omnipresent (and few would argue that it hasn’t) — then the question of how – not when – to be active on the internet to generate new business — becomes essential.
And if you’re going to become active on the internet as a means to build a client base – you’ve got a number of important options. Blogging is in my opinion the most important (I argue here why investment bankers ought to blog). But part of blogging is making sure your ideal potential clients are listening to you – and you to them. And one of the most important places for this is Twitter. Why is Twitter important for business? In a nutshell, Twitter is a highly used, global messaging platform that permits business professionals to not only be noticed but to identify, follow and engage with potential customers.
What lists to set up?
Once you’ve decided to adopt Twitter as a means to promote your business – arguably the most important thing to do next is – set up Twitter lists. And for business – some of the most important lists will include those for existing clients, ideal prospective clients, industry journalists and industry trade associations – among others. Essentially, seek to build lists where your clients and prospective clients — and information of importance to them — are going to be.
Move to advanced use of Twitter lists — while generating new business
By establishing Twitter lists, building their membership — and engaging with the members of these lists – you are placing yourself in a superb position to, at minimum, be the recipient of business referrals. Utilized more scientifically (@M has some great suggestions for advanced business use of Twitter lists), you can use lists to reach out to prospective clients to arrange one-on-one meetings or discussions about how you can uniquely help them achieve some of their business objectives.
Before you get to the point where you’re list-building, however, it’s important to set up a Twitter account and become familiar with how to present yourself on Twitter and use Twitter effectively.
I provide clients with comprehensive communications services tailored to their unique needs. You can reach me at: Tel: US: +1 (213) 814-2855 Hong Kong: + 852 8170 3909, or Email: firstname.lastname@example.org, or by Skype: JohnGrimley