As everyone knows – the internet has changed the way we live. Most everyone has experience of interacting with friends or relatives online on Facebook. Too, many people use the internet to shop for clothing or services. The trends apply equally to those buying and selling professional services – or to small businesses operating in local communities.
A study published in 2011 by Hinge Marketing (@HingeMarketing) about businesses seeking to sell their services online found that “Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online.” The results of this and other similar studies reflect that as a result of the power of the internet – your business is going to be more successful if it engages customers online.
How to engage potential customers online
One of the best means by which to engage customers online is via publishing articles which effectively initiate or continue constructive interaction between you as a business owner – and customers who have or may have an interest in your services. Hinge Marketing provides the statistical evidence of why being online is important. In the case of articles in particular – Kymeshia Morris, Esq. (@KymeshiaMorris), founder of BizCopywriters & San Diego Esquire outlines how publishing articles in particular can help you engage with your customers and potential customers:
- Creating and publishing articles affords businesses or professional services providers with the opportunity to become an authoritative source of information in your business niche. By creating and sharing compelling and trustworthy content – a business or professional services firm can attract an audience where those audiences are seeking information: the internet.
- Writing and publishing articles online helps a business “grow your online social community” interested in your services or products. As Morris explains: Interaction — not simply publishing — is also important. This means businesses or professional services providers need to understand how to effectively engage on social media – where these articles are most often found and discussed.
Consider publishing articles to promote your business
This article focuses on just a few of the reasons publishing articles is helpful to business owners. There is much more information available about how consumers are increasingly seeking services and products online. As well, there’s also a considerable amount of research available outlining how content (i.e. articles) are one of the best means by which to attract and engage customers online. The ultimate reality businesses ought to consider is the increasing importance of the internet as a means by which to connect with customers. And secondly, that publishing articles is one of the most effective ways to connect online.
John Grimley helps clients engage key audiences with precision communications services tailored to their unique needs. To enquire about his services, you can reach him at: Tel: +1 (213) 814-2855, or Email: firstname.lastname@example.org, or by Skype: JohnGrimley